ABOUT EMELS ALLURE

Our goal is to introduce premium makeup products to the Pakistani market at affordable prices. With the aim of filling the gap between expensively imported makeup and low-quality local brands, we have managed to create a makeup line that is compatible with international standards. After extensive research we developed our products to meet the needs of local women so they can have maximum value for their money. Made with the finest ingredients our makeup is cruelty-free and halal with zero animal testing.

Managed by a highly motivated team of seasoned professionals our brand is a beacon of hope for all the young entrepreneurs in the country. As we set standards in the makeup industry, we also take pride in the fact that we are extending employment to many young professionals that are helping us in creating history